Scholars in different scientific fields and practitioners are analyzing the rise of production and diffusion of fake news and problematic information that is rapidly contaminating the digital world. Although problematic information might seriously affect brands, marketing and consumer behavior research is surprisingly limited. This article aims to provide a research agenda for marketing by analyzing the previous literature and identifying relevant insights suggested by different disciplines. Based on the review of 86 interdisciplinary scientific papers and 5 managerial reports, we speculate on future avenues for consumer behavior, marketing strategy, and marketing ethics research about fake news and problematic information.

中文翻译：

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假新闻还是真实的谎言？对营销中问题内容的思考

不同科学领域的学者和从业者正在分析假新闻和有问题的信息的产生和传播的兴起，这些信息正在迅速污染数字世界。尽管有问题的信息可能会严重影响品牌，但营销和消费者行为研究却非常有限。本文旨在通过分析先前的文献并确定不同学科提出的相关见解，为营销提供研究议程。基于对 86 篇跨学科科学论文和 5 篇管理报告的审查，我们推测了有关假新闻和问题信息的消费者行为、营销策略和营销伦理研究的未来途径。