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Rediscovering the Region: The West German Daily Press in the 1970s*
German History ( IF 0.5 ) Pub Date : 2017-05-18 , DOI: 10.1093/gerhis/ghx042
Christian Haase , Christian-W. Kraiker

After Willy Brandt’s Ostpolitik, West Germans began to accept the more permanent division of the country and rediscovered the regional fundaments of their federal political system. A catalyst for this process was provided by a massive regionalization of the daily press in the aftermath of the recession in 1973. That regionalization entailed the delineation of new regional distribution and advertising areas, the launch of new editions, the growth of regularly and irregularly published alternative papers and a stronger emphasis on regional news. In the 1970s regionalization cut across all segments of the market and across party affiliations and affected established papers, the irregular alternative press and even television and broadcasting. It propelled the West German daily press to its height point in German history, with more than 25 million copies per day in 1982. The new regional focus of the daily press increased public awareness of regional protests, regional identity politics and regional scandals during the chancellorship of Helmut Schmidt (1974–82) to such an extent that the article concludes that the 1970s were not only a ‘global’ decade, but also a regional decade. The history of the regional press that is presented in the article for the first time facilitates a new view of regional changes in economic prosperity, criticism of the federal state and the emergence of regional consumer markets between 1974 and 1982. The analysis provides a cornerstone for a more detailed media history of the Bonn Republic and a new understanding of the 1970s.

中文翻译:

重新发现该地区:1970 年代的西德日报*

在威利·勃兰特 (Willy Brandt) 的东方政策之后,西德人开始接受对国家进行更永久的划分,并重新发现其联邦政治体系的地区基础。1973 年经济衰退之后,每日新闻的大规模区域化为这一进程提供了催化剂。这种区域化需要划定新的区域发行和广告区域,推出新版本,定期和不定期出版另类报纸和更加强调地区新闻。在 1970 年代,区域化跨越了市场的所有部分和党派,影响了既定的报纸、非正规的另类媒体,甚至电视和广播。它将西德日报推到了德国历史上的顶峰,1982 年每天超过 2500 万份。 每日新闻的新区域焦点提高了公众对赫尔穆特·施密特(Helmut Schmidt,1974-82)担任总理期间的区域抗议、区域身份政治和区域丑闻的认识,以至于这篇文章得出的结论是,1970 年代不仅是一个“全球”十年,也是一个区域十年。文章中首次介绍的地区新闻的历史促进了对 1974 年至 1982 年间经济繁荣的地区变化、对联邦国家的批评以及地区消费市场的出现的新观点。该分析为波恩共和国更详细的媒体历史和对 1970 年代的新理解。赫尔穆特·施密特 (Helmut Schmidt) (1974-82) 任总理期间的地区认同政治和地区丑闻,以至于本文得出结论,1970 年代不仅是“全球”十年,而且是地区十年。文章中首次介绍的地区新闻的历史促进了对 1974 年至 1982 年间经济繁荣的地区变化、对联邦国家的批评以及地区消费市场的出现的新观点。该分析为波恩共和国更详细的媒体历史和对 1970 年代的新理解。赫尔穆特·施密特 (Helmut Schmidt) (1974-82) 任总理期间的地区认同政治和地区丑闻,以至于本文得出结论,1970 年代不仅是“全球”十年,而且是地区十年。文章中首次介绍的地区新闻的历史促进了对 1974 年至 1982 年间经济繁荣的地区变化、对联邦国家的批评以及地区消费市场的出现的新观点。该分析为波恩共和国更详细的媒体历史和对 1970 年代的新理解。
更新日期:2017-05-18
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