This study aims to explore the role of habit strength in explaining intention and open access (OA) and non-OA scholarly publishing.,A decomposed theory of planned behaviour (TPB) is used as the conceptual framework to investigate a sample of 1,588 researchers from the major universities in Norway. Different latent construct models are analysed with a structural equation modelling approach.,The results show that the effect of habit was non-significant in an extended TPB framework where attitude was most important, followed by norms and perceived behavioural control in explaining intention to submit OA. Habit was only found to have a significant impact on intention to submit OA when it played a role as a full mediator for the effects of the intentional antecedents. In this modified model, norms were found to have a stronger effect than attitudes in explaining the habit to submit OA. OA habit strength forms intentions to publish in OA journals and reduces the intention to publish and publishing behaviour in NOA journals.,Other individual forces (e.g. personality and personal values) and the role of habit strength should be included for future research.,The results provide empirical insights to management, policy makers and research on scholarly publishing.,This paper contributes not only to the understanding of OA scholarly publishing, but is also relevant for research on what drives (academic) data sharing, knowledge sharing, the sharing economy or the open source movement.

中文翻译：

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探索习惯强度对学术出版的影响

本研究旨在探讨习惯强度在解释意图和开放获取（OA）和非OA学术出版中的作用。以计划行为的分解理论（TPB）为概念框架，对来自1588名研究人员的样本进行了研究。挪威的主要大学。通过结构方程建模方法分析了不同的潜在构造模型。结果表明，在态度最重要的扩展TPB框架中，习惯的影响不显着，其次是规范和感知行为控制以解释提交OA的意图。仅当习惯行为作为故意影响因素的全面调解人发挥作用时，才发现习惯对提交OA的意图产生重大影响。在此修改后的模型中，人们发现，规范在解释提交OA的习惯方面比态度具有更强的作用。OA习惯强度形成了在OA期刊上发表的意图，并减少了在NOA期刊上发表和出版行为的意图。其他个人力量（例如人格和个人价值观）以及习惯强度的作用也应包括在内，以供将来研究之用。为管理，决策者和学术出版研究提供实证见解。本文不仅对OA学术出版的理解有贡献，而且对推动（学术）数据共享，知识共享，共享经济或社会发展的研究也具有重要意义。开源运动。