ABSTRACT Between 1946 and 1974, the Australian Wool Board (AWB) increased its wool promotion in an attempt to maintain its leading role in Australia's economic development. Promotional activities of the AWB, and the screening of commercially produced newsreels and documentaries in cinemas, used fashion to foster a new value and understanding of wool. These marketing activities, mainly independent from each other, presented a unified image of wool and fashion. This article proposes that the recasting of Australian wool's cultural heritage in images of fashion parades of wool garments contributed to the continuity of its cultural tradition while integrating fashion as a modern value within national culture and identity. The article examines 14 newsreels screened in Australian cinemas between 1946 and 1974 to establish the connection between Australian national identity and wool via the reinvention of the wool narrative.

中文翻译：

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从绵羊到时尚：重塑澳大利亚羊毛故事

摘要 1946 年至 1974 年间，澳大利亚羊毛局 (AWB) 加大了对羊毛的推广力度，以期保持其在澳大利亚经济发展中的主导地位。AWB 的宣传活动，以及在电影院放映商业制作的新闻短片和纪录片，利用时尚来培养对羊毛的新价值和理解。这些营销活动，主要是相互独立，呈现出羊毛与时尚的统一形象。本文提出，在羊毛服装时尚游行的形象中重新塑造澳大利亚羊毛文化遗产，有助于其文化传统的延续，同时将时尚作为现代价值融入民族文化和身份认同中。