ABSTRACT During public health crises like infectious disease outbreaks, news media and governments are responsible for informing the public about how to protect themselves. A large body of health communication research finds that persuasive narratives motivate protective behaviors, such as intentions to vaccinate. In their seminal book on crisis narratives, Seeger and Sellnow (Narratives of crisis: Telling stories of ruin and renewal. Stanford University) theorized five narrative types: blame, renewal, victim, hero, and memorial. In this study, we tested how the public responds to crisis narratives about a hypothetical infectious disease crisis, modeled after narratives emerging from the 2014–2016 Ebola pandemic, through an online experiment with a U.S. adult sample (N = 1050). Findings showcase which crisis narratives positively affect public protective behaviors as well as emotional responses, assessments of information credibility, and attributions of crisis responsibility.

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讲故事：叙事在帮助人们应对危机中的作用

摘要在诸如传染病暴发之类的公共卫生危机期间，新闻媒体和政府有责任告知公众如何保护自己。大量的健康交流研究发现，有说服力的叙事激发了保护行为，例如接种疫苗的意图。在关于危机叙事的开创性著作中，Seeger和Sellnow（危机叙事：讲述毁灭与复兴的故事。斯坦福大学）从理论上讲出了五种叙事类型：怪罪，复兴，受害者，英雄和纪念。在本研究中，我们通过对美国成年样本（N = 1050）进行的在线实验，测试了公众对假设传染病危机的危机叙事的回应，该叙事以2014-2016年埃博拉大流行的叙事为模型。