ABSTRACT The study explored how the combinations of living-with-HIV portrayals and HIV onset controllability portrayals influence HIV stigma because the two frame coexist in our communication environment. Results from an experiment with 443 college students in the United States indicated different combinations of the two frames might be helpful, ineffective, or harmful in reducing HIV stigma. The positive portrayal-low onset controllability combination might reduce HIV stigma, the negative portrayal-low onset controllability combination might be ineffective in reducing HIV stigma, and the positive portrayal-high onset controllability combination and the negative portrayal-high onset controllability combination might even increase HIV stigma. These results contextualize the effectiveness of positive portrayals of living with HIV when audiences may be exposed to multiple frames of messages about HIV stigma; they highlight the potential interactions between the two frames that may reduce the effectiveness of anti-stigma messages or may be used against the efforts to reduce HIV stigma.

中文翻译：

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对“与艾滋病病毒一起生活”以减少艾滋病毒污名的积极刻画：它们在现实中起作用吗？

摘要该研究探讨了艾滋病病毒感染者和艾滋病病毒感染者的可控性描述以及艾滋病毒可控性描述的结合如何影响艾滋病毒的污名化，因为这两个框架共存于我们的交流环境中。来自美国443名大学生的一项实验结果表明，两种框架的不同组合可能有助于减少HIV污名化，降低其效用或有害。正面写照-低发作可控性组合可能会减少艾滋病毒的耻辱感，负面写照-低发作可控性组合可能无法有效减少HIV污名，正面写照-高发作可控性组合和阴性描绘-高发作可控性组合甚至可能增加艾滋病毒的污名。当观众可能暴露于有关艾滋病毒污名的多种信息框架时，这些结果将积极地描述艾滋病毒感染的有效性与实际情况联系起来；它们强调了这两个框架之间的潜在相互作用，这些相互作用可能会降低反耻辱信息的有效性，或者可能被用于减少艾滋病毒耻辱的工作。