Humanitarian nonprofit nongovernmental organizations (NGOs) today exhibit signs of “marketization” and behave like firms, according to a frequently uttered claim in the scholarly literature. However, it is not precisely clear what marketization and behaving like a firm mean. Drawing on the literature concerning nonprofit organizations and public administration, we offer a more sophisticated and multifaceted understanding of a consequential development for NGOs. Rather than merely equating “firm-like” with the adoption of corporate practices, we conceive of it as a mind-set. We suggest that “firm-like” involves not only marketization, but also corporatization and organizational rationalization. Based on a content analysis of the websites of a heterogeneous sample of nine humanitarian NGOs, we illustrate the potential of this conceptualization to shed light on a discourse among these organizations that appears to be self-referential and self-aggrandizing with respect to their capacities.

中文翻译：

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作为企业和管理者的人道主义非政府组织：对一个未开发现象的理论反思

根据学术文献中经常说的一句话，当今的人道主义非营利性非政府组织（NGO）表现出“市场化”的迹象，表现得像公司。但是，尚不清楚确切的市场化和行为方式是什么意思。借助有关非营利组织和公共管理的文献，我们对非政府组织的相应发展提供了更为复杂和多方面的理解。我们不仅将“公司样”等同于采用公司惯例，还将其视为一种思维定势。我们建议，“类似公司”不仅涉及市场化，还涉及公司化和组织合理化。根据对9个人道主义非政府组织样本的网站进行的内容分析，