What role does mass media play in the promotion of global norms? We address this question through an analysis of Human Development Reports (HDRs) produced by the United Nations Development Programme. Although HDRs have promoted human development ideology over the past twenty-five years, little is known about how and to what extent their messages have been disseminated to the public. Addressing this gap in the literature, we examine a critical intervening factor in the process of international norm diffusion: political communication via the mass media. Highlighting the importance of framing and agenda setting, we identify four communicative mechanisms that can facilitate norm diffusion: credibility, persistence, resonance, and decentralization. Through qualitative and quantitative content analysis, we assess how these mechanisms have enabled HDRs to attract favorable global media attention such that they are now cited much more frequently than their rival, the World Bank’s World Development Reports.

中文翻译：

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大众传媒在国际规范传播中的关键作用：以联合国开发计划署人类发展报告为例

大众媒体在促进全球规范中扮演什么角色？我们通过对联合国开发计划署编写的《人类发展报告》的分析来解决这个问题。尽管在过去的25年中，HDR促进了人类发展的意识形态，但人们对其信息如何以及在何种程度上向公众传播知之甚少。针对文学中的这一空白，我们研究了国际规范传播过程中的关键干预因素：通过大众媒体进行的政治交流。强调框架和议程设置的重要性，我们确定了可以促进规范传播的四个沟通机制：信誉，持久性，共鸣和权力下放。通过定性和定量的内容分析，