This article investigates how commercial and government-based sectors in the Philippines deploy emotive mechanisms to promote the importance of connectivity services in addressing the affective and transnational needs of overseas Filipinos. By combining a walkthrough method with critical discourse analysis, the study compares and contrasts the interface, operating model and mode of governance of three selected case studies in the Philippines: Western Union, LBC Express Inc. and BaLinkBayan. The findings reveal that the emotionalising techniques of connectivity services construct what we call ‘platformed migrant subjectivity’. This conception articulates migrants as economic subjects and valued clientele within the commercial infrastructures and operations of an online platform. In sum, this article takes a nuanced approach to examine how commercial and government institutions utilise online platforms in mobilising emotional, transnational and digital transactions, which may redefine a migrant’s subjectivity, mobility and citizenship in a digital era.

中文翻译：

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移民平台主观性：通过数字连接服务重新思考跨国情感经济的调解

本文调查菲律宾的商业和政府部门如何部署情感机制，以提高连通性服务在满足海外菲律宾人的情感和跨国需求方面的重要性。通过将演练方法与批判性话语分析相结合，该研究比较并对比了菲律宾三个选定案例研究的接口，操作模型和治理模式：西联汇款，LBC Express Inc.和BaLinkBayan。研究结果表明，连通性服务的情感化技术构成了我们所谓的“平台式移民主观性”。这一概念明确表明移民是商业基础设施和在线平台运营中的经济主体和重要客户。总共，