In this study, we investigate a sample of 15 popular crisis management books (PCMBs), written by crisis consultants and published between 1986 and 2018 in the United States or in the United Kingdom. The aim of the study is to examine (1) how the authors of PCMBs position themselves in front of their readers, clients, and competitors, including public relations professionals and academics; (2) how they understand and present organizational crises and the practice of crisis management and crisis communication as their field of expertise; and (3) how they promote this expertise using various types of message strategies and rhetorical packaging. The findings of the study reveal that PCMBs are more diverse than expected and that they cover important aspects of crisis management often neglected by academic publications. The article concludes with some implications for practice, research, and education.

中文翻译：

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危机中的沟通建议：流行危机管理书籍研究

在这项研究中，我们调查了由危机顾问撰写并于1986年至2018年之间在美国或英国出版的15本流行的危机管理书籍（PCMB）的样本。这项研究的目的是研究（1）PCMB的作者如何将自己摆在读者，客户和竞争对手（包括公共关系专业人士和学者）面前；（2）他们如何理解和介绍组织危机以及危机管理和危机沟通的实践作为他们的专业领域；（3）他们如何使用各种类型的消息策略和夸张的包装来提升这种专业知识。该研究结果表明，PCMB比预期的要多样化得多，它们涵盖了危机管理的重要方面，而这些方面通常是学术出版物所忽略的。