This research focuses on the crisis that the documentary Blackfish precipitated at SeaWorld. The study begins with a brief account of the growth and evolution of SeaWorld and the financial and reputational damage that followed Blackfish’s release in 2013. A literature review of framing and frame theory follows. Next, the three issue-related, transformative frames embedded in the text/video of Blackfish are identified and analyzed; then the three main counter frames deployed by SeaWorld are identified and analyzed. The conclusion discusses how and why Blackfish prevailed in this high-profile framing contest. It does so by discussing the resonance, coherence, and credibility of the documentary’s anticaptivity narrative and its superiority over SeaWorld’s counterframing campaign. Perhaps even more important, the conclusion briefly examines how the tectonic shift in late-20th-century public opinion regarding animal rights—the kairotic backdrop of this crisis—forced SeaWorld to fundamentally change its business model in order to meet the dictates of this new ethos and to reestablish its postcrisis legitimacy.

中文翻译：

---

黑鱼和海洋世界：危机框架下的案例研究

这项研究的重点是纪录片《黑鱼》在海洋世界中沉淀的危机。该研究首先简要介绍了SeaWorld的发展和演变以及Blackfish在2013年发布后的财务和声誉损失。随后，对框架和框架理论进行了文献综述。接下来，确定并分析了嵌入在黑鱼文本/视频中的三个与问题相关的转换框架。然后确定并分析海洋世界部署的三个主要柜台框架。结论讨论了黑鱼如何以及为什么在这场备受瞩目的取景大赛中获胜。它是通过讨论纪录片的防身叙事的共鸣，连贯性和可信性及其相对于海洋世界的反框架运动的优越性来实现的。也许更重要