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Evaluating Communication Effectiveness Through Eye Tracking: Benefits, State of the Art, and Unresolved Questions
International Journal of Business Communication ( IF 2.625 ) Pub Date : 2020-01-06 , DOI: 10.1177/2329488419893746
Luis-Alberto Casado-Aranda 1 , Juan Sánchez-Fernández 2 , José-Ángel Ibáñez-Zapata 2
Affiliation  

Modern eye-tracking techniques have opened a new door of opportunities for evaluating communication effectiveness in a way that minimizes cognitive biases and provides moment-by-moment insights int...

中文翻译:

通过眼动追踪评估沟通效果:收益,最新技术和未解决的问题

现代的眼动追踪技术以最小化认知偏差并提供即时的瞬间洞察力的方式,打开了评估交流效果的机会之门。
更新日期:2020-01-06
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