当前位置: X-MOL 学术International Journal of Business Communication › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Stories or Expositive Messages? Comparing Their Effectiveness in Corporate Social Responsibility Communication
International Journal of Business Communication ( IF 3.1 ) Pub Date : 2020-07-13 , DOI: 10.1177/2329488420939255
Andrea Pérez 1 , Elisa Baraibar-Diez 1 , María del Mar García de los Salmones 1
Affiliation  

In the context of corporate social responsibility (CSR) communication, we explore whether consumer perceptions and responses differ when the message content is based on storytelling or exposition. ...

中文翻译:

故事还是有趣的消息?比较他们在企业社会责任沟通中的有效性

在企业社会责任(CSR)沟通的背景下,我们探讨了当消息内容基于讲故事或阐述时,消费者的看法和反应是否有所不同。...
更新日期:2020-07-13
down
wechat
bug