As a widely practiced form of corporate social responsibility (CSR), cause-related marketing (CRM) programs have been considered effective in generating reputational, relational, and financial retu...

中文翻译：

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由企业决定还是由消费者决定的企业社会责任（CSR）？研究原因选择营销中因果选择的影响

作为一种广泛实践的企业社会责任（CSR）形式，与因果相关的营销（CRM）计划已被认为可以有效地产生声誉，关系和财务回报。