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Luxury brand advertising: theory and practice
International Journal of Advertising ( IF 5.888 ) Pub Date : 2020-08-14 , DOI: 10.1080/02650487.2020.1786916 Eunju Ko 1
International Journal of Advertising ( IF 5.888 ) Pub Date : 2020-08-14 , DOI: 10.1080/02650487.2020.1786916 Eunju Ko 1
Affiliation
This IJA special issue, titled luxury brand advertising: theory and practice, features six research papers that were presented at the 2017 Global Fashion Management Conference (GFMC) in Vienna. Thi...
中文翻译：
奢侈品牌广告：理论与实践
IJA的这期特刊名为“奢侈品品牌广告：理论与实践”，收录了六篇研究论文，这些论文已在2017年维也纳全球时尚管理大会（GFMC）上发表。hi ...
更新日期：2020-08-14
中文翻译：
奢侈品牌广告：理论与实践
IJA的这期特刊名为“奢侈品品牌广告：理论与实践”，收录了六篇研究论文，这些论文已在2017年维也纳全球时尚管理大会（GFMC）上发表。hi ...
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