The recent spread of online disinformation has been profound and has played a central role in the growth of populist sentiments around the world. Facilitating its progression has been politically and economically motivated culprits who have ostensibly taken advantage of the digital freedoms available to them. At the heart of these freedoms lie social media organisations that only a few years earlier techno-optimists were identifying as catalysts of an enhanced digital democracy. In order to curtail the erosion of information, policy reform will no doubt be essential. The UK's Department of Digital, Culture, Media and Sport Disinformation and ‘fake news’ Report and Cairncross Review, and the European Commission's Report on Disinformation are three recent examples seeking to investigate how precisely such reform policy might be implemented. Just as important is how social media organisations take on more responsibility and apply self-regulating mechanisms that stifle disinformation across their platforms (something the aforementioned reports identify). Doing so will go a long way in restoring legitimacy in these significant institutions. Facebook (which includes Instagram and Whatsapp), is the largest social media organisation in the world and must primarily bear the burden of this responsibility. The purpose of this article is to offer a descriptive account of Facebook's public announcements regarding how it tackles disinformation and fake news. Based on a qualitative content analysis covering the period November 16th 2016–March 4th 2019, this article will set out some groundwork on how to hold social media platforms more accountable for how they handle disinformation.

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终结假新闻之战：对 Facebook 公告如何打击虚假信息的定性内容分析

最近在线虚假信息的传播意义深远，并在全球民粹主义情绪的增长中发挥了核心作用。促进其发展的罪魁祸首是政治和经济动机，他们表面上利用了他们可用的数字自由。这些自由的核心在于社交媒体组织，就在几年前，技术乐观主义者将其视为增强数字民主的催化剂。为了减少信息的侵蚀，政策改革无疑是必不可少的。英国数字、文化、媒体和体育部虚假信息和“假新闻”报告和凯恩克罗斯评论以及欧盟委员会的虚假信息报告是最近三个试图调查此类改革政策实施方式的例子。同样重要的是社交媒体组织如何承担更多责任并应用自我调节机制来扼杀他们平台上的虚假信息（上述报告指出了这一点）。这样做将大大有助于恢复这些重要机构的合法性。Facebook（包括 Instagram 和 Whatsapp）是世界上最大的社交媒体组织，必须主要承担这一责任。这篇文章的目的是描述 Facebook 关于它如何处理虚假信息和假新闻的公开公告。基于 2016 年 11 月 16 日至 2019 年 3 月 4 日期间的定性内容分析，本文将就如何让社交媒体平台对其处理虚假信息的方式承担更多责任提出一些基础。