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The Merger of Mass and Interpersonal Communication via New Media: Integrating Metaconstructs
Human Communication Research ( IF 5.333 ) Pub Date : 2017-06-30 , DOI: 10.1111/hcre.12122
Joseph B. Walther 1
Affiliation  

The convergence of mass and interpersonal communication requires integration of underlying processes, or theoretical metaconstructs, that originated in formerly separate research domains. Several previous efforts to integrate mass and interpersonal communication fell short in this regard, and correspondent empirical work provides limited explanations. The article nominates 9 metaconstructs: distribution capacity, message persistence, audience, channels and cues, relationships, temporality, interactivity and mutual influence, message characteristics, and social goals. It suggests how these metaconstructs, in manifestations afforded by new media, can affect communication in important ways, with examples of studies that benefited from their inclusion. Consideration and integration of these metaconstructs, in individual studies or in streams of research, can expand the explanatory power and precision of research involving new media.

中文翻译:

通过新媒体进行大众与人际交流的合并:整合元结构

大众交流和人际交流的融合要求整合起源于以前单独的研究领域的基本过程或理论元结构。在这方面,先前进行的整合大众和人际交流的一些努力还不够,相应的经验工作提供了有限的解释。该文章提名了9个元结构:分发能力,消息持久性,受众,渠道和线索,关系,时间性,交互性和相互影响,消息特征以及社会目标。它以新媒体提供的表现形式,说明这些元结构如何以重要的方式影响传播,并列举了受益于它们的研究实例。考虑并整合这些元结构,
更新日期:2017-06-30
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