This article argues that Michel Houellebecq is an écrivain médiatique, and it examines how and why he engages in an authorial strategy that relies on more than the text and presents the author as a visible, multimedia, and culturally relevant figure. From an epistemological need to reassess authorship in the digital age, this article defines media authorship before analysing Houellebecq through a critical framework including Meizoz’s concept of posturing (2007), Saint-Gelais’s transmediality (2011) and Angenot’s social discourse (1989). It addresses how Houellebecq attempts to situate and justify his media-focused and author-centric strategy, showing how this reflects the challenges of the cultural domination of mass media and new technologies of the digital age, and indicates that the autonomy of the literary field is diminishing. This article shows how a superficially transgressive engagement with the media and multimedia in fact reflects consent to the dynamics of the contemporary socio-cultural context.

中文翻译：

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在（媒体）作者返回时：Écrivainmédiatique的Michel Houellebecq

本文认为，Michel Houellebecq是一位平民主义作家，他研究了他如何以及为什么要从事一种不仅仅依赖文本的创作策略，而且将作者呈现为可见，具有多媒体和文化意义的人物。从认识论的需要重新评估数字时代的作者身份，本文先通过一个重要的框架（包括Meizoz的姿势概念（2007），Saint-Gelais的中介性（2011）和Angenot的社会话语（1989））对Houellebecq进行分析，然后定义媒体作者身份。它论述了侯勒贝克（Houellebecq）如何试图定位和证明其以媒体为中心，以作者为中心的战略，并说明了这如何反映出大众传媒在文化上的统治和数字时代新技术的挑战，并指出文学领域的自主性是逐渐减少。