Using a combination of descriptive statistics, sentiment analysis and close readings of a collection of 74,336 Swedish tweets, this article explores the platform usage patterns of users who are influential in a Swedish far-right discourse on Twitter and how these users help to (re)produce far-right discourse. Specifically, it focuses on their use of platform functions and on language use. The analysis shows that influential users have a narrow focus in terms of the content they post and how they profile themselves. They are highly active, have more followers and produce more original content than other users. Surprisingly, while previous research has found that emotionally charged tweets are retweeted more and that highly popular and influential Twitter users tend to express more emotion while tweeting, influential users in this dataset often posted far-right content concealed as neutral, factual statements. This use of seemingly neutral language creates an inclusive far-right context, lets influential users evade responsibility for their content as well as facilitates more overtly hateful interpretations.

中文翻译：

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有影响力的用户在（重新）在 Twitter 上产生瑞典极右翼话语的重要性

本文结合描述性统计数据、情绪分析和对 74,336 条瑞典推文集的仔细阅读，探讨了在 Twitter 上的瑞典极右翼话语中具有影响力的用户的平台使用模式，以及这些用户如何帮助（重新）产生极右言论。具体来说，它侧重于他们对平台功能的使用和语言的使用。分析表明，有影响力的用户在他们发布的内容和他们如何描述自己方面的关注范围很窄。与其他用户相比，他们非常活跃，拥有更多关注者并产生更多原创内容。令人惊讶的是，虽然之前的研究发现情绪激动的推文被转发得更多，而且非常受欢迎和有影响力的推特用户倾向于在推文时表达更多的情感，该数据集中有影响力的用户经常发布隐藏为中立的事实陈述的极右翼内容。这种看似中性的语言的使用创造了一个包容性的极右翼上下文，让有影响力的用户逃避对其内容的责任，并促进更公开的仇恨解释。