Traditional media are being surpassed by Internet media content, which can be accessed by multiple Internet-enabled devices, when and where ever, often even during night-time. The constant availability and widespread use of these streaming media or video-on-demand services have led to changes in media consumption and usage patterns and video viewing behaviour. This study explores the temporal media consumption patterns of different video-on-demand services in Finland by analysing search engine queries, with the aim to investigate when prime-time for these services occurs. The data for this study were obtained from Google Trends, between 30 September and 1 December 2017. Results show that there are clear and recurring temporal patterns for video-on-demand service interest and media consumption in Finland. Popularity in Google searches for the different video-on-demand services start to rise in the evening and peak during night-time and clear troughs are visible during the morning hours and during the day. These strong diurnal characteristics point to a strong media behaviour and makes it easy to predict trends. It is evident that peaks in primetime for streaming media services are visible at night-time and have replaced the television set prime-time. These findings on behavioural patterns and habits might have new and disruptive implications in the post-television era, both on an individual and societal level.

中文翻译：

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流媒体平台和视频点播服务的黄金时段是什么时候？新媒体消费模式与实时经济

互联网媒体内容正在超越传统媒体，互联网媒体内容可以通过多个支持互联网的设备随时随地访问，通常甚至在夜间。这些流媒体或视频点播服务的持续可用性和广泛使用导致媒体消费和使用模式以及视频观看行为发生变化。本研究通过分析搜索引擎查询来探索芬兰不同视频点播服务的时间媒体消费模式，旨在调查这些服务的黄金时段何时出现。本研究的数据来自 2017 年 9 月 30 日至 12 月 1 日期间的 Google 趋势。结果表明，芬兰的视频点播服务兴趣和媒体消费存在明显且反复出现的时间模式。谷歌搜索不同视频点播服务的受欢迎程度在晚上开始上升，在夜间达到高峰，在早上和白天可以看到清晰的低谷。这些强烈的昼夜特征表明强烈的媒体行为并使预测趋势变得容易。很明显，流媒体服务的黄金时段高峰在夜间可见，并取代了电视机的黄金时段。这些关于行为模式和习惯的发现可能在后电视时代对个人和社会层面产生新的破坏性影响。这些强烈的昼夜特征表明强烈的媒体行为并使预测趋势变得容易。很明显，流媒体服务的黄金时段高峰在夜间可见，并取代了电视机的黄金时段。这些关于行为模式和习惯的发现可能在后电视时代对个人和社会层面产生新的破坏性影响。这些强烈的昼夜特征表明强烈的媒体行为并使预测趋势变得容易。很明显，流媒体服务的黄金时段高峰出现在夜间，并取代了电视机的黄金时段。这些关于行为模式和习惯的发现可能在后电视时代对个人和社会层面产生新的破坏性影响。