ABSTRACT Since 2006, numerous movies and TV series have depicted outsourcing to India as a source of both economic and personal opportunity for American, Canadian, British and Indian characters. There has been no sustained assessment, however, of individual screen texts which address call centre work, nor any comparative work that might shed light on the significance of this transnational phenomenon. Using discourse and visual analysis, films including Outsourced, The Other End of the Line, The Best Exotic Marigold Hotel, and The Second Best Exotic Marigold Hotel, and TV series such as Outsourced and Mumbai Calling are shown to address popular fears over outsourcing by positing a shared neoliberal worldview, one that traverses national boundaries and histories, drawing both on enduring orientalist stereotypes and narrative tropes, as well as recent trends in Bollywood and American popular culture. These screen texts contain a limited critique of late capitalism, but nonetheless reimagine the purported risks of globalization as founts for potential benefit, both material and social, and often reconfirm the essential superiority of the West and Westerners.

中文翻译：

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呼叫中心因果报应，或了解如何流行文化停止忧虑和热爱外包

摘要自2006年以来，许多电影和电视连续剧都将外包给印度描绘为美国，加拿大，英国和印度角色的经济和个人机会来源。但是，没有对涉及呼叫中心工作的各个屏幕文本进行持续评估，也没有任何比较工作可以阐明这种跨国现象的重要性。使用话语和视觉分析，影片包括外包，线的另一端，最佳异国情调的金盏花酒店和第二最佳异国情调的金盏花酒店，以及电视节目，如外包和孟买电话，都通过摆放影片解决了人们对外包的担忧一种共享的新自由主义世界观，它借鉴了持久的东方主义刻板印象和叙事性主题，跨越了国界和历史。以及宝莱坞和美国流行文化的最新趋势。这些屏幕文字对晚期资本主义的评论有限，但仍然重新想象了所谓的全球化风险，因为全球化是物质和社会潜在利益的源头，并且经常重申西方和西方人的根本优势。