Norm violations in comments on social networking sites have raised concerns about the climate of political discourse. In this article, we analyze how comment characteristics and neutralization techniques in potential hate speech comments influence users’ ascription of deviance by reporting negative comments about refugees. We focus on the type of norm violation, subtlety, type of victim, and justifications as comment characteristics. Moreover, we examine the influence of descriptive and injunctive norms on reporting behavior of potential hate comments. Here, we focus on individual’s moral orientation and the perceived level of peer deviance. Results of an online survey (n = 457) that included a choice-based conjoint design suggest that incitements for violence and direct offenses are more likely to be reported than other types of norm violation and indirect offenses. Moral foundations, indicative of liberal political orientations, fostered reporting behavior, but conservative orientations reduced reporting behavior.

中文翻译：

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报告仇恨评论：调查偏差特征，中和策略和用户道德取向的影响

社交网站评论中违反规范的行为引起了人们对政治言论氛围的担忧。在本文中，我们通过报告有关难民的负面评论，来分析潜在仇恨言论中的评论特征和中和技术如何影响用户的偏见。我们专注于违反规范的类型，细微之处，受害者的类型以及作为评论特征的理由。此外，我们研究了描述性和禁令性规范对潜在仇恨评论举报行为的影响。在这里，我们关注个人的道德取向和同伴偏差的感知水平。在线调查（n = 457）的结果包括基于选择的联合设计，表明与其他类型的违反规范和间接犯罪相比，更有可能举报煽动暴力和直接犯罪。表示自由派政治倾向的道德基础促进了举报行为，但保守派倾向减少了举报行为。