ABSTRACT Persuasion research involves identifying speaker, message, and receiver factors that influence persuasiveness. Based on Probabilistic Persuasion Theory (PPT), two experiments tested whether attribute degree centrality and attribute tie strength affect persuasion in decision making contexts. A semantic network learning task was used to experimentally manipulate both attribute dimensions in receivers' semantic networks. Participants received arguments with attributes varying in degree centrality and tie strength. In Experiment 1 (N = 48), both attribute dimensions affected choice behavior. Experiment 2 (N = 168) increased the tie strength manipulation and replicated the tie strength effect on choice. Across both experiments, degree centrality and tie strength yielded additional effects on perceived argument quality and source credibility but did not affect choice confidence or latencies.

中文翻译：

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属性度中心性和属性联系强度作为论证质量的标准

摘要 说服研究涉及识别影响说服力的说话者、信息和接收者因素。基于概率说服理论 (PPT)，两个实验测试了属性度中心性和属性联系强度是否影响决策上下文中的说服。语义网络学习任务用于实验性地操纵接收者语义网络中的两个属性维度。参与者收到的论点具有不同程度的中心性和联系强度。在实验 1 (N = 48) 中，两个属性维度都会影响选择行为。实验 2 (N = 168) 增加了领带强度操纵并复制了领带强度对选择的影响。在这两个实验中，