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Does that sound right? The effects of regulatory fit and nonfit headline frames on motivated information processing
Communication Monographs ( IF 3.1 ) Pub Date : 2019-02-12 , DOI: 10.1080/03637751.2019.1575158
Yu-Hao Lee 1 , Bruce Getz 2 , Min Xiao 3
Affiliation  

ABSTRACT Feeling right or wrong about a message frame can be used as a heuristic to infer one’s motivational state and determine the depth of information processing. Two experiments examined how individuals’ regulatory fit/nonfit response to news headlines interact with their motivation to influence information elaboration and information seeking. Under high motivations, regulatory fit confirmed their state and increased time spent on the news, elaboration, and information seeking. However, under low motivation, regulatory fit decreased elaboration and information seeking. Instead, under low motivational states, nonfit headlines increased elaboration and information seeking. The study fills a gap in the cognitive mechanisms of framing effect by demonstrating that there exists a fast and intuitive framing effect through affective responses such as regulatory fit-ness.

中文翻译:

听起来对吗?监管适合和不适合标题框架对动机信息处理的影响

摘要 对消息帧的感觉对与错可以作为一种启发式方法来推断一个人的动机状态并确定信息处理的深度。两个实验检验了个人对新闻标题的监管适应/不适应反应如何与他们影响信息阐述和信息寻求的动机相互作用。在高动机下,监管契合证实了他们的状态,并增加了花在新闻、阐述和信息搜索上的时间。然而,在低动机下,监管契合减少了详细说明和信息寻求。相反,在低动机状态下,不合适的标题会增加详细说明和信息搜索。
更新日期:2019-02-12
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