ABSTRACT Based on social comparison and role congruity theory, this study examined the effect of perceived attainability and role congruity in media female role models on women's social comparison and career interest. A 2×2 experiment was conducted in which participants read a high or low attainability message, then portrayals of role models in a counter-stereotypical career with a family (high congruity to the female gender role) or without a family (low congruity to the female gender role). Results showed that the high attainability message led to self-inspiration and higher career interest, but only when the portrayals were in a less self-relevant domain. Implications for the use of role models to address the issue of female underrepresentation in STEM fields are discussed.

中文翻译：

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触手可及的超级明星：媒体榜样对女性社会比较的感知可达性和角色一致性的作用

摘要 基于社会比较和角色一致性理论，本研究考察了媒体女性榜样的感知可达性和角色一致性对女性社会比较和职业兴趣的影响。进行了一个 2×2 实验，参与者阅读高或低可及性信息，然后描绘有家庭（与女性性别角色高度一致）或没有家庭（与女性性别角色高度一致）的反定型职业中的榜样。女性性别角色）。结果表明，高可达性信息会导致自我激励和更高的职业兴趣，但前提是这些描述处于与自我无关的领域。讨论了使用榜样来解决 STEM 领域女性代表性不足问题的影响。