ABSTRACT The human brain is our primary biological organ of communication. The brain acts as both the sender and receiver of messages and underpins our fundamental ability to communicate and interact with others. Communication scholars can, therefore, study the brain to gain a more complete understanding of communication phenomena. Our goal with the present manuscript is to promote neuroscience research to communication scholars in the following ways: (1) We provide rationale for studying communication from a neural perspective. (2) We delineate the various advantages and challenges that neuroscience methods present. (3) We describe three distinct methodological entry points for communication scholars to approach the field. Specifically, we illustrate how neuroscience measures can be incorporated into communication research as dependent variables, mediators, or predictors. We then close with a forward-looking perspective on future developments in measurement, analysis, and theory, which we expect will have a profound influence on communication science.

中文翻译：

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通讯神经科学：理论，方法论和实验方法

摘要人脑是我们沟通的主要生物器官。大脑既充当消息的发送者，又充当接收者，并巩固了我们与他人进行交流和交互的基本能力。因此，传播学者可以研究大脑以获得对传播现象的更完整的理解。我们使用本手稿的目的是通过以下方式向交流学者推广神经科学研究：（1）我们提供了从神经角度研究交流的理论基础。（2）我们描述了神经科学方法呈现的各种优势和挑战。（3）我们描述了三个不同的方法论切入点，供传播学者接近该领域。具体来说，我们说明了如何将神经科学指标作为因变量纳入传播研究，中介者或预测者。然后，我们以对测量，分析和理论的未来发展的前瞻性观点作为结尾，我们希望它们对通信科学产生深远的影响。