ABSTRACT This study investigates factors motivating the participation of rural residents of Lenggong Valley, Malaysia, in community-based tourism enterprises (CBTEs). We used observation and focus group discussions to gain insights into the cognitive evaluation and social capital dimensions of local residents’ participation in CBTEs. Observations were made of 32 participants during their CBTE initiation, while 15 participants contributed to focus group discussions 12-months later. The findings suggest that self-determination and perceived competence were integral to residents’ continuous involvement and commitment in the CBTE project. We also found that strong social networks, trust in external groups, mutual cooperation, and shared goals were significant motivational factors for residents to participate in the project.

中文翻译：

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影响农村社区参与马来西亚Longgong Valley社区旅游企业的动机因素

摘要本研究调查了促使马来西亚Lenggong谷农村居民参与社区旅游企业（CBTE）的因素。我们使用观察和焦点小组讨论来深入了解当地居民参与CBTE的认知评估和社会资本维度。在发起CBTE期间对32位参与者进行了观察，而12个月后有15位参与者参与了焦点小组讨论。研究结果表明，自决和感知能力是居民继续参与CBTE项目的不可或缺的组成部分。我们还发现，强大的社交网络，对外部群体的信任，相互合作以及共同的目标是居民参与该项目的重要动机。