ABSTRACT Understanding pro-environmental behaviour (PEB) of tourists visiting protected areas is imperative to mitigate the negative effects of tourism on environment. This study provides empirical support for value-belief-norm (VBN) theory in context of nature based tourists visiting national park in India. The findings indicate that biospheric value has the highest impact on new environmental paradigm, whereas egoistic value negatively influenced new environmental paradigm. Awareness of consequences and ascription of responsibility significantly predict pro-environmental personal norms which statistically predict pro-environmental behaviour of nature based tourists. Specific recommendations for policy makers are suggested to encourage pro-environmental behaviour among tourists.

中文翻译：

---

参观国家公园的游客中的亲环境行为：价值信念-规范理论在新兴经济环境中的应用

摘要为了减轻旅游业对环境的负面影响，必须了解前往保护区的游客的环保行为（PEB）。这项研究为基于自然观的游客访问印度国家公园的价值信念范式（VBN）理论提供了经验支持。研究结果表明，生物圈价值对新的环境范式影响最大，而利己主义的价值则对新的环境范式产生负面影响。后果意识和责任归属显着地预测了亲环境的个人规范，该规范从统计学上预测了以自然为基础的游客的亲环境行为。建议为政策制定者提供具体建议，以鼓励游客中的环保行为。