ABSTRACT As an innovative technology, robot services are now used in the tourism industry to enhance consumer experience. Despite its importance, the impact of robot applications on the purchase intention of consumers has received limited, if any, attention. Considering that purchase intention can largely lead to actual purchase behaviour, this study investigated the impact of robot hotel service on the purchase intention of consumers through an experiment. Findings revealed that the purchase intention of the group who watched a video about robot hotel service was significantly higher than those who watched traditional hotel service video. Implications are further discussed.

中文翻译：

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机器人酒店服务对消费者购买意愿的影响：一项控制实验

摘要作为一项创新技术，机器人服务现已用于旅游行业，以增强消费者体验。尽管很重要，但机器人应用程序对消费者购买意愿的影响受到的关注有限（如果有的话）。考虑到购买意愿会在很大程度上导致实际的购买行为，因此本研究通过实验研究了机器人酒店服务对消费者购买意愿的影响。调查结果显示，观看有关机器人酒店服务视频的人群的购买意愿明显高于观看传统酒店服务视频的人群的购买意愿。进一步讨论了含义。