ABSTRACT Little research exists on “foodies”, who are passionate about food and intend to travel for their special food interest. This study extended the theory of planned behavior model by adding two factors, food travel motivation and destination foodscape to understand the behavioral intentions of foodies towards food tourism. Data was collected from networks of foodies via an online survey. Findings empirically supported the motivation-attitude-behavioral intention relationship in the context of food tourism. Attitude mediated the relationship of food travel motivation and destination foodscape with behavioral intention. Implications for destination marketing organizations to promote foodies’ future food trips are presented.

中文翻译：

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美食家会为了食物而旅行吗？将美食旅行动机和目的地美食景象纳入计划行为理论

摘要对“美食家”的研究很少，他们对美食充满热情，并出于对美食的特殊兴趣而打算旅行。这项研究通过添加食物旅行动机和目的地美食景象这两个因素来扩展计划行为模型的理论，以了解美食家对美食旅游的行为意图。数据是通过在线调查从美食家网络中收集的。结果从经验上支持了食品旅游背景下的动机-态度-行为意向关系。态度介导了食物旅行动机和目的地食物景象与行为意图之间的关系。提出了对目的地营销组织促进美食家未来美食之旅的启示。