ABSTRACT The main purposes of this study are (1) to develop a scale for domestic tourism motivation that relates to second-tier domestic destinations and (2) to examine the structural relationships between travel motivation and the intention to visit these destinations. This study uses Thailand as a context for investigation and employs the mixed method approach to attain the study objectives. The empirical findings reveal that pride, price, tax deduction policy, attraction, local food, ego enhancement, and knowledge seeking exert a significant effect on the intention to visit second-tier cities. The study provides implications for tourism bureaus and service providers in enhancing attractiveness of the second-tier destinations.

中文翻译：

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国内游客动机的规模发展和验证：以二线旅游胜地为例

摘要这项研究的主要目的是（1）制定与二线国内目的地有关的国内旅游动机量表，以及（2）研究旅行动机与前往这些目的地的意图之间的结构关系。本研究以泰国为背景进行调查，并采用混合方法来达到研究目的。实证研究结果表明，自豪感，价格，减税政策，吸引力，当地美食，自我提升和知识寻求对二线城市的旅游意图产生了重大影响。该研究为旅游局和服务提供商提高二线目的地的吸引力提供了启示。