ABSTRACT This study considers a tourism-related exhibition associated with the themes of augmented reality technology to explore the relations among external variances, technology perceptions, users’ attitudes, behavioral intentions, and experiential valuations. This study verifies the results of designed hypotheses via the combined analysis of a structural equation modeland related statistical analysis. The results show that most hypotheses are verified with supportive effects. The increase in visual effects, the ease of use, the diversity and amusement of technological content, the friendly atmosphere of the exhibiting field, and the assistance of on-site staff are all vital factors to facilitate users’ behavioral intentions.

中文翻译：

---

创新技术引进对展览诠释体验的影响：关于使用增强现实的意图的讨论

摘要本研究考虑了与增强现实技术主题相关的旅游相关展览，以探讨外部差异，技术感知，用户态度，行为意图和体验评估之间的关系。本研究通过对结构方程模型和相关统计分析的组合分析，验证了设计假设的结果。结果表明，大多数假设都得到了支持作用的验证。视觉效果的增加，易用性，技术内容的多样性和娱乐性，展览现场的友好氛围以及现场人员的协助都是促进用户行为意图的重要因素。