ABSTRACT This study aims to identify differences between local and non-local visitors in local festivals. Using the data collected from two agricultural food festivals, this study conducted a multi-group structural equation modeling analysis. Results show that festival/escape and family togetherness motivation dimensions were found to positively influence involvement for both local and non-local visitors. While local food motivation positively influenced involvement only for non-local visitors, socialization motivation contributed to only local visitors’ involvement. Furthermore, the role of involvement in behavioral intention as well as satisfaction was found to be significant between local and non-local visitors.

中文翻译：

---

本地美食节与本地游客之间的比较

摘要本研究旨在确定当地节日中本地游客与非本地游客之间的差异。利用从两个农业食品节中收集的数据，本研究进行了多组结构方程建模分析。结果表明，节日/逃生和家庭团聚的动机维度对当地和非本地游客的参与都有积极影响。尽管当地饮食动机仅对非本地访客有积极影响，但社交化动机仅促使本地访客参与。此外，在本地和非本地访问者之间，参与行为意图和满意度的作用也很重要。