ABSTRACT Integrating experiential and institutional perspectives on ecotourism programs is currently a hot topic in the management of sustainable marine tourism. We establish a preference model of ecotourism management with multiple attributes to evaluate tourist preferences and the welfare values under various marine ecotourism scenarios in a marine national park. The empirical results show that tourists would prefer to alter the status quo by increasing the number of park-related experiential activities, improving the quality of the interpretation, and establishing local funds in the community ecosystem. Our results will help park managers create a sustainable marine policy that considers tourists’ preferences.

中文翻译：

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在海洋国家公园中将多种观点整合到生态旅游营销策略中

摘要将生态旅游计划的经验和制度观点整合在一起是当前可持续海洋旅游管理中的热门话题。我们建立了具有多个属性的生态旅游管理偏好模型，以评估海洋国家公园中各种海洋生态旅游情景下的游客偏好和福利价值。实证结果表明，游客更愿意通过增加与公园有关的体验活动的数量，提高解释的质量以及在社区生态系统中建立地方资金来改变现状。我们的结果将有助于公园管理者制定考虑游客偏好的可持续海洋政策。