ABSTRACT The case presents the background of the Wharf Hotels (WH) and its two brands, namely, Niccolo Hotels and Marco Polo Hotels. This case discusses the various initiatives that Dr. Jennifer Cronin, President of WH, and her Executive Committee have rolled out in marketing, human resources and business development since Dr. Cronin became President. Moreover, the challenges faced by WH and the available opportunities are identified. Based on the information presented in this case, students can assess whether WH has the resources and capability to build sustainable competitive advantages to transform into a preferred international hotel brand among its important stakeholders.

中文翻译：

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“发现的精神”会导致Wharf Hotels成为首选的国际酒店品牌吗？

摘要该案介绍了Wharf Hotels（WH）及其两个品牌，即Niccolo Hotels和Marco Polo Hotels的背景。本案例讨论了WH总裁Jennifer Cronin博士及其执行委员会自Cronin博士出任总裁以来在营销，人力资源和业务发展方面所采取的各种举措。此外，确定了WH面临的挑战和可用机会。根据在这种情况下提供的信息，学生可以评估WH是否具有资源和能力来建立可持续的竞争优势，从而转变为其重要利益相关者的首选国际酒店品牌。