The purpose of this paper is to examine the relationship between attending arts and cultural activities and individual happiness. We classify arts and cultural activities into four categories according to their characteristics: visual arts, performing arts, movies, and sporting events. Our results show that arts and cultural activities have a positive relationship with individual happiness. More specifically, the coefficient for attending performing arts is the highest, and the fall in marginal utility of participation is the lowest for movies. In addition, the benefit from arts and cultural activities is greater in the low-income group than in the high-income group; however, visual arts activities are statistically significant in the high-income group. Through the interaction between household types and cultural activities, we find that the utility increments for performing arts and movies occur in the high-income group. Our results can provide insight for government organizations involved in the promotion of the arts and cultural activities.

本文的目的是考察参加艺术和文化活动与个人幸福感之间的关系。我们将艺术和文化活动按其特点分为四类：视觉艺术、表演艺术、电影和体育赛事。我们的研究结果表明，艺术和文化活动与个人幸福感呈正相关。更具体地说，参加表演艺术的系数最高，参加电影的边际效用下降最低。此外，低收入群体从艺术和文化活动中获得的收益大于高收入群体；然而，视觉艺术活动在高收入群体中具有统计学意义。通过户型与文化活动的互动，我们发现表演艺术和电影的效用增量发生在高收入群体中。我们的结果可以为参与促进艺术和文化活动的政府组织提供见解。