ABSTRACT The study attempts to understand what attracts online audiences to the social media outlets of celebrity journalists in the MENA (Middle East and North Africa) region by examining the most replied-to tweets and the most commented-on Facebook posts in order to understand what audiences find appealing and interesting. The focus of the study is related to an important part of media practice both today and in the future, and it introduces the theoretical concept of celebrity journalists 2.0 by building on the literature on personality and celebrity journalism. Using a content analysis approach and borrowing a codebook from a previous study, the top social media posts are categorized into 14 main types. The findings indicate that audiences primarily engage with celebrity journalists’ posts on Twitter and Facebook that deal with self-promotion (26.6%), sharing news (26.5%), and providing opinion (20.7%). The study also shows that many journalists’ top posts are limited in terms of their local and national scope, and that some journalists react to trolls in different ways.

中文翻译：

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中东和北非地区的社交媒体和名人记者的受众拓展

摘要该研究试图通过查看回复最多的推文和评论最多的Facebook帖子，来了解是什么吸引了在线受众吸引中东和北非地区（中东和北非）的名人记者的社交媒体，以了解是什么？观众感到吸引和有趣。该研究的重点与当今和未来媒体实践的重要部分有关，并且它以关于性格和名人新闻的文献为基础，介绍了名人记者2.0的理论概念。使用内容分析方法并借鉴以前的研究中的密码本，社交媒体上排名最高的帖子可分为14种主要类型。调查结果表明，受众群体主要是通过Twitter和Facebook上的名人记者帖子来进行自我宣传（26.6％），分享新闻（26.5％）和提供意见（20.7％）。该研究还表明，许多新闻工作者的最高职位在其本地和国家范围方面都受到限制，而且一些新闻工作者对巨魔的反应有不同的方式。