To bring empirical scrutiny to the often very general and theory-driven debates on cultural globalization and to broaden the geographical scope of previous studies on the topic, this paper presents an analysis of the changes in the relative weight of national and global culture in the culture sections of quality European newspapers from 1960 to 2010. Through content analysis of newspaper articles, the paper examines how the composition of geographical origin of the cultural products discussed has changed over a half-century. The paper asks whether globalizing trends exist in newspaper coverage of culture or whether coverage of national culture remains dominant; to what degree is there variation, based on the art form discussed; and whether newspapers embedded in their national contexts differ from each other in these respects. The results show only a moderate increase in coverage of global products. However, clear trends were found that are associated with both the geographical origin of cultural products and the art forms discussed in the articles, highlighting that post-1960s cultural globalization is best understood as being intertwined with the rise of popular culture and the corresponding decline of traditional – and very European – highbrow culture.

中文翻译：

---

印刷版上的文化全球化

为了对关于文化全球化的通常非常笼统和理论驱动的辩论进行实证审查，并拓宽先前关于该主题的研究的地理范围，本文分析了民族和全球文化在文化中的相对权重的变化。 1960 年至 2010 年欧洲优质报纸的部分。通过对报纸文章的内容分析，本文考察了半个世纪以来所讨论的文化产品的地理起源构成是如何变化的。论文询问报纸的文化报道是否存在全球化趋势，或者民族文化的报道是否仍然占主导地位；基于所讨论的艺术形式，有多大程度的变化；以及嵌入其国情的报纸在这些方面是否有所不同。结果表明，全球产品的覆盖范围仅略有增加。然而，发现与文化产品的地理起源和文章中讨论的艺术形式都相关的明显趋势，强调了 1960 年代后的文化全球化最好被理解为与流行文化的兴起和相应的衰落交织在一起。传统的——非常欧洲的——高雅文化。