ABSTRACT

This article locates media literacy both theoretically and empirically in the public practices carried out by journalists and journalistic actors in the case of Finland. In the theoretical section, the paper discusses the activities under the frameworks of non-formal education and strategic audience development as part of media organisations’ work. In the empirical section, central journalistic actors and their typical best practices are identified. These activities are grouped into three categories: media education on, in and via journalism. It is found that the initiatives aimed at promoting journalistic media education can be seen as focusing on a specific form of journalism literacy in which drawing the boundaries of journalism and non-journalism is a distinguished feature. The paper concludes by suggesting that demarcating journalistic media education as a separate field within the media literacy framework helps to identify media education as more incorporated in media organisations’ functions and promotes the development of this field in its own right.

摘要

本文以芬兰为例，从理论上和经验上将媒体素养定位于记者和新闻工作者进行的公共实践中。在理论部分，本文讨论了作为媒体组织工作一部分的非正规教育和战略受众发展框架下的活动。在实证部分，确定了核心新闻参与者及其典型的最佳实践。这些活动分为三类：新闻、新闻和通过新闻的媒体教育。研究发现，旨在促进新闻媒体教育的举措可以被视为关注特定形式的新闻素养，其中划清新闻和非新闻的界限是一个显着特征。