ABSTRACT

Despite the potency of Financial Technology (FinTech) in facilitating financial inclusion, the determinants of the diffusion in Small and Medium-Sized Enterprises (SMEs) remain intricate. Consequently, the study assesses the determinants of the diffusion of FinTech Payment Services (mobile money, card, and online payments) by SMEs in the context of Ghana. We sample 407 registered SMEs with the Association of Ghanaian Industries (AGI) and employ hierarchical logistic regression models to explore the multiplicative effects of SMEs Chief Executive Officers Characteristics (CEOC), Business Characteristics (BUSC), and FinTech Payment Service Characteristics (FPSC) on the Diffusion of FinTech Payment Services (DFPS). Consistent with the technology diffusion theories, the finding reveals that CEOC, BUSC, and FPSC altogether determines the DFPS in Ghanaian SMEs. Thus, the combined effects of human, business, and technology actors drive the DFPS in SMEs. Therefore, the optimal design of FinTech services is critical for mass diffusion by SMEs in emerging economies.

摘要

尽管金融科技 (FinTech) 在促进普惠金融方面发挥了巨大作用，但影响中小型企业 (SME) 扩散的决定因素仍然错综复杂。因此，该研究评估了加纳中中小企业的金融科技支付服务（移动货币、卡和在线支付）传播的决定因素。我们对加纳工业协会 (AGI) 的 407 家注册中小企业进行了抽样，并采用分层逻辑回归模型来探索中小企业首席执行官特征 (CEOC)、业务特征 (BUSC) 和金融科技支付服务特征 (FPSC) 的乘法效应金融科技支付服务 (DFPS) 的扩散。与技术扩散理论一致，研究结果表明，CEOC、BUSC、和 FPSC 共同决定了加纳中小企业的 DFPS。因此，人力、业务和技术参与者的综合影响推动了中小企业的 DFPS。因此，金融科技服务的优化设计对于新兴经济体中小企业的大规模扩散至关重要。