ABSTRACT

This article aims to explore the complex relationship between global and local and look at ‘glocalization' from an original perspective. Following Raymond Williams' trilogy of ‘Dominant-Residual-Emergent', it redefines the elusive concept of ‘glocalization' as a ‘way of engaging' divergent social imaginaries of the Dominant/modern, the Residual/traditional and the Emergent/ postmodern ontologies. It contributes to the globalization literature by proposing three different accounts of glocal as hybridity, hegemony and reflexive engagement. It suggests transcending the prevailing accounts of ‘Glocal-as-Hybridity' and ‘Glocal-as-Hegemony' by emphasizing the promise of ‘Glocal-as-Engagement' through the examples of sustainable development and neo-indigenista movements. In sum, the article suggests that glocalization can establish the ‘missing link’ in the theories of globalization and the transformation of the modern social condition.

摘要

本文旨在探讨全球与本地之间的复杂关系，并从原始角度探讨“全球本地化”。继雷蒙德·威廉姆斯（Raymond Williams）的“统治-残余-紧急”三部曲之后，它重新定义了“全球定位”的难以捉摸的概念，将其作为主导/现代，残余/传统和新兴/后现代本体论的不同社会想象力的“参与方式”。它通过提出三种关于混合性，霸权性和反身参与的全球性解释，为全球化文学做出了贡献。它建议通过以可持续发展和新土著人民运动为例，强调“以当地人参与”的承诺，超越“以当地人作为混合”和“以人为本”的流行说法。总共，