European Sport Management Quarterly ( IF 3.6 ) Pub Date : 2021-01-07 , DOI: 10.1080/16184742.2020.1862272 Jon Martin Denstadli 1 , Harry Arne Solberg 1
ABSTRACT
Research question
This study evaluates the impact of the 2017 World Road Cycling Championship on local residents’ physical activity and transportation mode choices. Based on the common assumption that major international sport events are catalysts for sport participation and physical activity (the ‘trickle-down effect’), the study addresses two research questions: (i) Did the event increase residents’ motivation for cycling as a means of exercising and daily transport? and (ii) Did the frequency of cycling participation in various forms (e.g. cycling for work, for exercise) increase from before to after the event?
Research methods
The methodological approach is based on triangulation and comprises data from a three-wave panel survey among residents in Bergen (the hosting city), as well as bicycle traffic coun
Results and findings
Study results show that the 2017 World Road Cycling Championship had limited impact on residents’ motivation for exercising. Neither did cycling modal shares in Bergen increase after the event. Although some 10% of the sample reported higher cycling frequencies in the year following the Championship, this change cannot be traced back to the event. Overall, the results are discouraging to organisers who expect that an international sport event will automatically increase physical activity.
Implications
Organisers of major international sport events should make careful judgements about the potential for realizing trickle-down effects and thoroughly consider the alternative allocations of grants received for hosting the event.
中文翻译:
我想骑我的自行车!或不?2017 年世界公路自行车锦标赛的健康和交通遗产
摘要
研究问题
本研究评估了 2017 年世界公路自行车锦标赛对当地居民身体活动和交通方式选择的影响。基于重大国际体育赛事是体育参与和体育活动的催化剂(“涓滴效应”)这一普遍假设,该研究解决了两个研究问题:(i) 赛事是否增加了居民骑自行车作为一种手段的积极性锻炼和日常交通?(ii) 以各种形式(例如骑自行车上班、锻炼)参加自行车活动的频率是否从活动开始前增加到活动结束后?
研究方法
该方法基于三角测量,包括来自卑尔根(主办城市)居民的三波面板调查以及自行车交通统计的数据
结果和发现
研究结果表明,2017年世界公路自行车锦标赛对居民锻炼积极性的影响有限。活动结束后,卑尔根的自行车交通方式份额也没有增加。尽管大约 10% 的样本报告说在锦标赛之后的一年里骑行频率更高,但这种变化无法追溯到赛事。总的来说,结果令希望国际体育赛事自动增加身体活动的组织者感到沮丧。
启示
重大国际体育赛事的组织者应仔细判断实现涓滴效应的可能性,并全面考虑为举办赛事而收到的补助金的替代分配。