ABSTRACT

This paper critically explores a key challenge facing future entrepreneurship educators, that of content, i.e., deciding what to teach. Understanding the factors that influence the content decision could enhance the quality and effectiveness of future entrepreneurship education programmes. The paper argues that as a result of entrepreneurship education’s increased popularity, its expanding scholarship base, its growth in non-business disciplines, and increased attention from policy makers and employers, entrepreneurship educators are in danger of trying to do too much to please too many. The paper asks: What are the categories of influence that impact on the content decision? And, how should future entrepreneurship educators deal with the content challenge? The paper contributes to entrepreneurship education theory and practice by enhancing understanding of the myriad elements entrepreneurship education comprises, highlighting the dangers of trying to do too much, and theorizing towards a reconceptualization of the role of the future entrepreneurship educator as a ‘unique aggregator of content.’

摘要

本文批判性地探讨了未来创业教育者面临的主要挑战，即内容，即决定要教什么。了解影响内容决策的因素可以提高未来创业教育计划的质量和有效性。该论文认为，由于创业教育日益普及，奖学金基础不断扩大，非商业学科的发展以及决策者和雇主的关注度提高，创业教育者面临着试图做太多事情来取悦太多人的危险。 。本文提出：影响内容决策的影响类别有哪些？而且，未来的企业家教育者应如何应对内容挑战？本文通过增进对创业教育包括的众多元素的理解，为创业教育理论和实践做出了贡献，