Abstract

Based on face-to-face, in-depth interviews with 31 Chilean journalists from national TV, radio, print, and online media, this study explores how news professionals negotiate their identities and media use on Twitter and Instagram. The results suggest that, overall, they use Twitter and Instagram to stay informed, report the news, engage in branding activities, and interact with their audiences, expanding the scope of their work to include new professional roles and allow for the emergence of different but not mutually exclusive digital selves. Important nuances are found based on the platform used and the journalists’ perceptions of which practices are valid and relevant. Specifically, three analytical approaches to digital selves were identified. While we found strong patterns of a reinterpretation of journalistic practices through the normalization of some traditional functions, which are represented by the “adapted” approach, we also found clear elements of redefinition of journalistic work represented by the “redefiner” approach. The journalists who embrace this orientation disrupt traditional norms, merging their different selves on both platforms and using their accounts to target specific audiences. We also identified an approach close to individuals who resist the idea of mixing their professional work with social media practices, remaining “skeptical” to changes.

摘要

在对来自国家电视，广播，印刷和在线媒体的31名智利记者进行面对面，深入的采访的基础上，本研究探讨了新闻专业人士如何在Twitter和Instagram上协商其身份和媒体使用情况。结果表明，总体而言，他们使用Twitter和Instagram保持了解情况，报道新闻，参与品牌活动以及与受众互动，从而扩大了工作范围，以包括新的职业角色，并允许出现不同但不是互斥的数字自我。根据所使用的平台和记者对哪些做法有效和相关的看法，可以发现重要的细微差别。具体来说，确定了三种针对数字自我的分析方法。改编”的方式，我们也发现所代表的新闻工作的重新定义明确的元素‘ redefiner ’的做法。接受这种定位的新闻工作者破坏了传统规范，在两个平台上融合了各自的自我，并使用他们的账户来针对特定的受众。我们还确定了一种贴近个人的方法，他们抵制将专业工作与社交媒体实践相结合的想法，对变革保持“怀疑”态度。