Abstract

In 2014, Al Jazeera Network launched AJ+, a digital initiative intended to put it at the forefront of a changing journalistic field. Targeting an expanding mobile-centric generation of avid social media users and tech-savvy youth, Al Jazeera’s innovative media lab for digital storytelling engages audiences on a wide range of popular and emerging social media platforms. This qualitative and quantitative research study explores what AJ + reveals about the ability of established media organizations to adapt to changes in technology and adjust to the evolving ways news is produced and consumed. While shedding light on the opportunities and challenges ICT-driven innovation in journalism have brought to legacy media players in the digital era, the case of AJ+ also helps unravel intricate dynamics at the intersection of changing digital journalistic practices, retooled forms of political communication, and reconfigured geopolitical realities.

摘要

2014年，半岛电视台网络推出了AJ +，这是一项数字计划，旨在将其置于不断变化的新闻领域的最前沿。半岛电视台针对以移动为中心的热衷的社交媒体用户和精通技术的青年一代，其创新的数字叙事媒体实验室在广泛流行和新兴的社交媒体平台上吸引了观众。这项定性和定量研究研究探索了AJ +揭示的有关已建立的媒体组织适应技术变化并适应新闻生产和消费方式演变的能力的内容。在阐明由信息通信技术驱动的新闻业创新为数字时代的传统媒体参与者带来的机遇和挑战的同时，