ABSTRACT

Tourism and destination competitiveness is a popular research topic and has become more important in recent years. This is evident from the amount of research conducted on the topic. However, competitiveness is mainly researched from a supply perspective, which solely captures the opinions of tourism experts and consequently creates the need to obtain the opinions of tourists as well.

This paper provides an enhanced understanding of the opinions foreign tourists visiting South Africa have of the competitiveness of the country as tourist destination. Data was obtained by distributing questionnaires to tourists at OR Tambo International Airport who were returning home after visiting South Africa. A total of 619 usable questionnaires were obtained. The findings revealed that

(1) The factors identified in this study differ from similar supply-side studies on South Africa;

(2) Respondents considered unique tourism aspects the most important element of competitiveness;

(3) The second most important competitiveness factor, tourism services, consists of internal factors only;

(4) Safety and security is an essential competitiveness aspect regardless of the destination or research approach used.

摘要

旅游和目的地竞争力是一个热门的研究课题，近年来变得越来越重要。从对该主题进行的大量研究中可以明显看出这一点。然而，竞争力主要是从供给的角度来研究的，它只捕捉旅游专家的意见，因此也产生了获取游客意见的需要。

本文加深了对访问南非的外国游客对该国作为旅游目的地的竞争力的看法。数据是通过向访问南非后回国的 OR Tambo 国际机场的游客分发调查问卷获得的。共获得619份可用问卷。调查结果显示，

(1) 本研究确定的因素不同于类似的南非供应侧研究；

(2) 受访者认为独特的旅游方面是竞争力的最重要因素；

(3) 第二个最重要的竞争力因素，旅游服务，仅由内部因素组成；

(4) 无论使用何种目的地或研究方法，安全和安保都是必不可少的竞争力方面。