ABSTRACT

he paper examines the digital practices and discourses of the Islamic State (IS) when exploiting Social Media Communication (SMC) environments to propagate their jihadist ideology and mobilise specific audiences. It draws on insights from Social Media Critical Discourse Studies, observational approaches, and visual content/semiotic analysis. The paper maintains the complementary nature of technological practice and discursive content in the process of meaning-making in digital jihadist discourse. The study shows that digital practices of strategic sharing, distribution and campaigns to re-upload textual materials are made possible by exploiting SMC communicative affordances. As for the analysis of discursive content, the paper focuses on YouTube and highlights strategic patterns and covert references in an IS-produced flagship video. It illustrates how IS discourse constructs its envisaged in-group/outgroup by (re-)symbolising current events within historical, political and ideological conflict scenarios, i.e. the incessant resistance and legitimacy of forces of virtue vs evil. By foregrounding symbolic references to military outgroup actors, IS legitimises its own violence and projects a powerful self-identity against a (perceived) global hegemony. The paper shows how the combination of a technologically savvy operation and a resistant, anti-hegemonic narrative, embedded in a strategically framed symbolism of Islam, may resonate with global (quasi)-diasporic digital consumers.

摘要

他的论文考察了伊斯兰国 (IS) 在利用社交媒体通信 (SMC) 环境传播其圣战意识形态和动员特定受众时的数字实践和话语。它借鉴了社交媒体批判性话语研究、观察方法和视觉内容/符号分析的见解。本文在数字圣战话语的意义构建过程中保持了技术实践和话语内容的互补性。该研究表明，战略共享、分发和重新上传文本材料的活动的数字实践可以通过利用 SMC 的交流功能实现。至于话语内容的分析，本文重点关注 YouTube，并在 IS 制作的旗舰视频中突出战略模式和隐蔽引用。它说明了 IS 话语如何通过（重新）符号化历史、政治和意识形态冲突情景中的当前事件，即美德与邪恶力量的持续抵抗和合法性，来构建其设想的内群体/外群体。通过突出对军事外群体行为者的象征性引用，IS 使其自身的暴力合法化，并投射出一种强大的自我认同来对抗（感知的）全球霸权。该论文展示了将精通技术的操作与嵌入在战略框架下的伊斯兰教象征主义中的抗拒、反霸权叙事相结合，如何与全球（准）散居的数字消费者产生共鸣。美德与邪恶力量的不断抵抗和合法性。通过突出对军事外群体行为者的象征性引用，IS 使其自身的暴力合法化，并投射出一种强大的自我认同来对抗（感知的）全球霸权。该论文展示了将精通技术的操作与嵌入在战略框架下的伊斯兰教象征主义中的抗拒、反霸权叙事相结合，如何与全球（准）散居的数字消费者产生共鸣。美德与邪恶力量的不断抵抗和合法性。通过突出对军事外群体行为者的象征性引用，IS 使其自身的暴力合法化，并投射出一种强大的自我认同来对抗（感知的）全球霸权。该论文展示了将精通技术的操作与嵌入在战略框架下的伊斯兰教象征主义中的抗拒、反霸权叙事相结合，如何与全球（准）散居的数字消费者产生共鸣。