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Snapchat’s augmented reality brand culture: sponsored filters and lenses as digital piecework
Continuum ( IF 0.8 ) Pub Date : 2020-10-09 , DOI: 10.1080/10304312.2020.1827370
Kiah Hawker 1 , Nicholas Carah 1
Affiliation  

On the social media platform Snapchat users share images and videos that disappear after a set amount of time. Snapchat has developed an augmented reality brand culture that embeds brands within th...

中文翻译:

Snapchat 的增强现实品牌文化:赞助滤镜和镜头作为数字计件

在社交媒体平台 Snapchat 上,用户分享的图片和视频会在一段时间后消失。Snapchat 开发了一种增强现实品牌文化,将品牌嵌入...
更新日期:2020-10-09
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