ABSTRACT

The purpose of this paper is to study the place of detachment processes in market innovation. The authors draw on the case of short food supply chains, especially those established to provide local produce for mass catering. They characterise short food supply chains as “market innovations through withdrawal”, i.e. market innovations aiming at detaching farmers and consumers from the middlemen of mainstream markets and reducing the number of food miles. They argue that detachment from mainstream market mediators generally calls for the creation of new mediators and highlight the difficulties of this agencing work. In line with research on path dependence, they also show that existing attachments may impede detachments. Finally, the authors show that short food supply chains combine the establishment of new detachments and new attachments, and the maintenance of pre-existing attachments and pre-existing detachments. They sum up this combination of processes with the term “quasi-detachment”.

摘要

本文的目的是研究分离过程在市场创新中的地位。作者借鉴了短食品供应链的案例，特别是那些为大众餐饮提供当地农产品的供应链。他们将短食品供应链描述为“通过退出进行的市场创新”，即旨在将农民和消费者与主流市场的中间商分离并减少食品里程数的市场创新。他们争辩说，脱离主流市场调解员通常需要创建新的调解员，并突出了这种代理工作的困难。根据对路径依赖的研究，他们还表明现有的依恋可能会阻碍分离。最后，作者表明，短食品供应链结合了新支队和新附属机构的建立，以及维护已有的附属机构和已有的支队。他们用术语“准脱离”来总结这种过程的组合。