当前位置: X-MOL 学术Consumption Markets & Culture › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Gin: a marketplace icon
Consumption Markets & Culture ( IF 1.9 ) Pub Date : 2020-08-11 , DOI: 10.1080/10253866.2020.1806066
Giuseppe Pedeliento 1 , Valeria Pinchera 2 , Daniela Andreini 1
Affiliation  

ABSTRACT

Gin is far more than just a juniper-flavored alcoholic beverage distilled or infused with botanicals. This spirit boasts an incredibly rich (albeit tumultuous) cultural and social history, and its identity has shifted considerably over the centuries. Born as a medical treatment in the eleventh century, rising in popularity, especially in the Low Countries and in Germany, between the fourteenth and fifteenth centuries, and held up as a material signifier of Englishness by the end of the seventeenth century, gin spawned a plague in England as the country transitioned to an era of modernization. It subsequently evolved from a symbol of English hegemony during colonialism to the spirit that is shaping the contemporary global drinking culture more than any other today. In this essay, we retrace the history of gin from the beginning to the present and recount how this spirit became a marketplace icon.



中文翻译:

杜松子酒:市场标志

摘要

杜松子酒不仅仅是一种蒸馏或注入植物成分的杜松味酒精饮料。这种精神拥有令人难以置信的丰富(尽管是动荡的)文化和社会历史,其身份在几个世纪以来发生了很大变化。杜松子酒诞生于 11 世纪,在 14 世纪和 15 世纪之间逐渐流行起来,尤其是在低地国家和德国,并在 17 世纪末成为英国的物质象征。随着英国过渡到现代化时代,瘟疫在英国蔓延。随后,它从殖民主义时期英国霸权的象征演变为当今最能塑造当代全球饮酒文化的精神。在这篇论文中,

更新日期:2020-08-11
down
wechat
bug